About Us – Armshaw Associates

Our Story

Where are we coming from, and what do we know that’s so important?

The workplace isn’t broken but it’s creaking

Covid didn’t just disrupt business, it completely rewired how a lot of people think about work. And five years on many companies still haven’t caught up.

I see it every day. Hybrid work that isolates instead of connects. Teams that don’t talk. Disengaged employees doing the bare minimum.

The result? Performance is poor, turnover is high, and retention costs are even higher. And the worst part is, many leaders are scratching their heads wondering how to put it right.

Here’s why it matters.

When people don’t feel valued and supported, they stop caring. They check out. They walk out. And that’s fatal for any business. It’s the quickest way to kill performance stone dead.

What Do I Do?

I fix it. I help businesses rebuild teams, so they actually function, culture that actually works, and leadership that actually leads.

How Do I Do It?

With the PEOPLE Principles. A proven framework that cuts through the nonsense and gets straight to what makes teams perform. Real engagement, trust, ownership, and a culture that drives success instead of draining it.

Why Me?

Because I’ve spent more than 20 years walking into organisations of all sizes and spotting the problems no one else can see. I’ve fixed culture problems for the NHS, the government, major corporations, and away from large organisations I’ve grown and run a couple of family businesses.

THE RESULTS SPEAK FOR THEMSELVES

Every pound spent on improving your team pays back many times over.

Save £5,000- £10,000 per employee annually

By reducing absenteeism and turnover. (Based on cutting absences by 41% and reducing turnover by 59% - calculated from recruitment, onboarding, and lost productivity costs.)

Increase profit margins by 21%

For a £1M turnover business, that’s an extra £210,000 per year.

Boost productivity by 25 - 40%

Unlocking thousands of additional productive hours without hiring more staff.

Cut inefficiencies by 20–30%

Saving tens of thousands annually through streamlined workflows and systems.

These aren’t just numbers; they’re real results from businesses like yours.

Want to see how much you could save?

Organisations I've worked with

Testimonials:

“Catherine turned our communications around. She put in place team communications that helped us create a ‘one team’ identity. She brings huge energy and determination and understands the value of fun and celebration of achievements in cementing teams. This ultimately means people are happier in their work and more productive. Not many comms people have as much impact as Catherine.”

– Harriett Green, Chief Executive Officer.

“Catherine is incredibly focussed, tenacious, and brings real enthusiasm and energy to everything that she does. She has a real skill in bringing teams and stakeholders together and creating a real sense of ‘oneness’ through well-crafted messaging and activities.”

– Paul Lewis-Boreman, IT Programme Manager, Defra

“Armshaw Associates are highly skilled at strategic communications. They have excellent stakeholder engagement skills and are very driven and focused, delivering excellent results.”

– Alison Giles, Chief Executive, Our Life

“I would definitely work with Armshaw Associates again.”

– Andrew Hill, Chief Executive, Committed Network

“I would not hesitate to recommend Armshaw Associates for projects which require significant drive and determination. They have proved to be very valuable and delivered for the Trust a very significant and lasting legacy.”

– Fiona Barr, Foundation Trust programme Director, Yorkshire Ambulance Service NHS Trust

“The work they have delivered on our engagement plan has been really valuable, enabling us to refine and direct our resources to the most effective engagement methods to reach our staff, in a timely and cost-effective manner”.

– Anne Allen, Director of Corporate Services & Trust Secretary, Yorkshire Ambulance Service NHS Trust